BRAND STRATEGY + BRAND IDENTITY

CLE Wedding & Floral Design is a bespoke floral and event design studio specialising in timeless, artfully arranged weddings and luxury floral installations. Studio Kynd partnered with CLE to develop a refined brand strategy and visual identity, ensuring the brand reflects the elegance, artistry, and emotional depth behind each curated floral experience.

To establish a strong foundation, I led a strategic deep dive into CLE’s vision, values, and audience, uncovering the essence of what makes the brand unique. This guided the creation of a cohesive strategy that speaks to the studio’s refined approach to luxury floral design and emotionally driven storytelling.

The branding was designed to feel effortlessly elegant, modern, and timeless, with a visual identity that enhances CLE’s signature style. A carefully curated colour palette, sophisticated typography, and bespoke logo suite create a harmonious blend of refinement and artistic expression, ensuring that every touchpoint feels elevated and intentional.

Through a balance of strategy and design, CLE Wedding & Floral Design now has a polished, cohesive brand presence that reflects its dedication to floristry as an art form—capturing the beauty of every floral moment with grace and intention.