GUIDANCE, BRAND STRATEGY, BRAND VISUAL GLOW UP, WEB DESIGN + GRAPHIC DESIGN

St. Etienne Design Studio, a creative practice specialising in elevated interiors and curated spaces, sought a refined brand refresh that aligned with its vision, values, and artistic approach. Through a collaborative process, Studio Kynd provided strategic guidance, branding refinement, and digital storytelling to create a cohesive and impactful brand presence.

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To ensure the brand was deeply aligned with its core mission and audience, I led a strategic deep dive into St. Etienne’s positioning, values, and brand essence. This foundation shaped a narrative that speaks to the studio’s thoughtful approach to design, craftsmanship, and aesthetic sensibility.

With a focus on timeless sophistication, I refreshed the brand’s identity, refining colour palettes, typography, and design elements to enhance visual consistency. Every choice was made to elevate the studio’s brand presence while preserving its essence and artistic integrity.

To strengthen the brand’s tone of voice, I developed refined copy that embodies St. Etienne’s design philosophy. This included website messaging, brand storytelling, and strategic brand statements that resonate with its discerning audience.

A seamless, aesthetically driven website was designed and developed to showcase St. Etienne’s portfolio with clarity and elegance. Intuitive navigation, curated layouts, and strategic UX ensure an immersive experience that reflects the studio’s expertise and artistry. Beyond the brand refresh and website, I crafted bespoke graphic design elements to enhance St. Etienne’s client touchpoints, ensuring consistency across digital and print materials.

Through strategy, design, and storytelling, this collaboration resulted in a polished, elevated brand experience that aligns with St. Etienne’s vision—bridging artistry, functionality, and innovation.