Local Pure is a Canadian-founded skincare and wellness brand inspired by the rhythms of the ocean. With a commitment to simplicity and nature, they craft products that nourish both skin and spirit — blending coastal clarity with conscious formulation.

We developed a cohesive brand strategy, visual identity, and packaging system that embodied their ethos of gentle minimalism. We began by refining their core messaging, aligning the brand around themes of ritual, purity, and the healing power of the sea.

We designed packaging and brand collateral that not only look beautiful but create an experience of stillness, intention, and connection with every use.