About the Studio

Thoughtful design for conscious founders.

Studio Kynd is a brand studio built for women who are done with brands that don't quite fit. We work at the intersection of strategy, design and guidance creating brand worlds that are as considered, intentional and quietly magnetic as the women behind them.

Based in the English countryside. Working with founders worldwide.

 

OUR CONSIDERED MISSION

Studio Kynd exists to help women step into their personal power.

We believe that when a woman's brand truly reflects who she is; her energy, her values, her vision, something shifts. She stops second-guessing herself and she starts showing up. She steps forward into the work she was always meant to do.

That is why we are here.

OUR DESIGN PHILOSOPHY

We don't believe in one-size-fits-all branding. We take a wh-olistic approach and yes, the W-H is intentional.

Just as a nurse asks who, what, when, where and why before acting, we ask those same questions of every brand we build because your brand isn't just a visual identity. It's an extension of your energy, your essence, and the life you're creating.

We take the time to understand you, your human design, your values, your vision and we weave that into every detail. The result is a brand that doesn't just look like you, it feels like you. One that attracts the right people almost effortlessly, because it's rooted in something real.

OUR INTENTIONAL ETHOS

To our clients: we hold space with care, patience and full presence. Every collaboration is treated as sacred.

To the planet: we work with intention, choosing partners, materials and practices that tread lightly.

To ourselves: we believe in slow living, in boundaries, in doing beautiful work without burning out.

Kynd isn't just our name. It's our promise.

 

MEET THE FOUNDER
+ CREATIVE DIRECTOR

 

VIRGO - LIBRA CUSP | MANIFESTING GENERATOR | OBSERVER OF ENERGY

 
 

Hi, lovely. I am Niobe

[ nigh-oh-bee ]

I grew up in the English countryside, with flowers in my hands and beauty in my eyes. I always knew I wanted to be a designer, so I applied to design school, and I didn't get in. So I became a nurse instead and it turned out, that was exactly where I needed to go first. Nursing gave me everything I didn't know I needed, how to listen before acting, how to hold space for someone in the middle of something hard, how to stay calm, think clearly, and respond with both precision and heart. And then the pandemic came. The world stopped and for the first time in a long time, I had the space to be still and honest. I started creating again. My boyfriend saw what I was making and said that I should post it on Instagram, so I did and within a month, I was fully booked. I haven't stopped since. Six years on, what began as an Instagram post has become a studio, a community, and a calling. I've travelled the world with my business, worked with founders across the globe, and am now a community leader and ambassador with Adobe. I am completely self-taught, energy-led, and deeply intuitive, raised by a mother who is a shaman and a grandmother who was a white witch, and endlessly drawn to slow living, natural beauty, and the beauty found in vintage treasures and antiques; things that are worn, weathered, and deeply considered. That same reverence for objects made with meaning shapes everything I create at Studio Kynd.

If you're ready to build a brand that truly feels like you, I'm ready to guide you there.