Moussem is a slow textile brand honouring the collective soul of Amazigh heritage. Founded with purpose and rooted in ancestral tradition, Moussem preserves cultural legacy through handcrafted rugs made with natural materials and dyed in nuanced tones that speak of place, people, and patience.

Studio Kynd partnered with Moussem to shape a visual identity, social media direction and a packaging system that honours Amazigh heritage while elevating timeless craftsmanship. Through considered typography, earth-led tones, and storytelling-led design, we created a brand rooted in culture, slow process, and soul.