WELLNESS AVENUE

 

Wellness Avenue is an Australia-wide holistic psychology clinic, dedicated to guiding individuals on a journey of self-discovery, healing, and authenticity. As an online mental health clinic, Wellness Avenue delivers compassionate, evidence-based psychological therapy, blending clinical expertise with a deeply human-centered approach.

 

Rooted in the idea that light carries meaning, EMBER infuses every hand-poured candle with purpose, affirmations, and warmth, transforming ordinary spaces into sanctuaries of tranquility. The branding reflects this essence through a minimal yet soulful aesthetic, combining warm, earthy tones with elegant typography and refined details.

 
 

The design direction for EMBER was carefully curated to balance modern sophistication with organic warmth. The logo, type suite, and colour palette are inspired by the flickering glow of candlelight—soft, inviting, and deeply grounding. Subtle textures and delicate details bring the brand to life, creating a sensory experience that feels both calming and empowering.

This project was an opportunity to push creative boundaries, blending strategy, storytelling, and aesthetics into a brand that feels meaningful and intentional. EMBER is a reflection of my love for slow, considered design, where every detail serves a purpose—just like the warm glow of a candle in the dark.