As the seasons shift and nature begins her gentle unfurling, I find myself reaching for colours that echo this quiet transformation and there’s one hue that has fully captured my heart: buttermilk — soft, warm, and tenderly golden, like a whisper of sunshine wrapped in cream.
Last winter, we watched deep burgundy take centre stage. A colour of power, rooted in resilience, a shade that grounded us through colder days and inward journeys but now, as spring breathes new life into the world, I’m drawn to something more delicate.
A reminder to soften.
To return to ease.
To embrace warmth and light.
Buttermilk is more than a seasonal trend. From a colour psychology perspective, it evokes comfort, reassurance, and understated optimism. It carries the golden glow of yellow, but without the boldness. Instead, it offers a calm, familiar presence, a quiet confidence that doesn’t need to shout.
In branding, this shade becomes incredibly versatile. Whether you’re reimagining your colour palette or simply looking for a subtle accent, buttermilk can add depth and soul to your visuals. It pairs beautifully with dusky pinks, muted browns, olive greens, and even charcoal for contrast. Think soft sophistication with a gentle glow.
It’s a hue that invites your audience in. It feels safe, nurturing and thoughtful. A perfect base for storytelling to unfold with intention and grace.
Remember, not every colour needs to be loud to leave an impression. Some simply need to feel right and right now, buttermilk feels like a quiet celebration of new beginnings.
Would you bring this shade into your brand? I’d love to know.
With warmth,
Niobe x
